For Brands & Rights 360 (B&R360), the Madrid based integrated brand management specialist, the preschool animation series Caillou has been one of its recent best-sellers. Caillou first aired in 1997 and has since grown to become a global phenomenon airing in more than 100 countries. Over its five seasons, Caillou has often been praised for focusing on pro-social and age-appropriate storylines that emphasize a loving family environment.
In Spain and during this summer, Clan TVE aired one episode on weekdays; two episodes on weekends delivering good results online and offline . In addition to Clan TVE, B&R360 has recently renewed the PTV rights with Panda, which is currently airing one episode per day.
Caillou’s strong onscreen exposure and track record has allowed B&R360 to sign the following L&M deals: books with Planeta in Spain and Leya/ Asa in Portugal, DVDs with Big Picture in Spain and NOS in Portugal, toys in Iberia with Giochi Preziosi, a magazine with Zero a Oito in Portugal and apps with Tap Tap Tales worldwide. A new Caillou live tour is expected for 4Q16 in both countries together with Lemon.
About DHX Brands
DHX Brands is the dedicated brand-management and consumer-products arm of DHX Media Ltd. (NASDAQ: DHXM; TSX: DHX.A, DHX.B) (www.dhxmedia.com), a leading creator, producer, marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Twirlywoos, In the Night Garden, Yo Gabba Gabba!, Caillou, Make It Pop!, Slugterra, and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.