With almost 80.000 people the concert of Fedez and J-Ax at San Siro stadium was fully sold out


Milan, June 1st 2018, thousands of people are queuing at the San Siro stadium since the day before, night included. For many of the attendees, mostly teenagers, it seems difficult to contain the excitement of seeing their idols Fedez and J-Ax, at this very special concert.

The event attended by almost 80 thousand spectators, was fully sold out. The show, characterized by the huge amount of special effects, had a very special guest, the “Google Assistant” (G.A). At the request of the singers of “turn on San Siro” illuminated the entire stadium by turning on the electronic wristbands, previously distributed to all attendees. Under the light of the thousand devices, the two singers travelled back to the past with the most important songs of their repertoires and their most recent musical hit, “comunisti col Rolex”.

In an event of such a great magnitude, the hit series in Latin America Kally’s Mashup, one of our most recent acquisitions, had to be present, and how was it possible? Well, very simply, the image of Kally was on all the billboards outside the stadium.  Additionally, there was a Spotify code, which when scanned allowed attendees to immediately access the playlist of the series. The channel DeA Kids made all this promotional efforts in order to announce the launching of the new series that was the past 4th of June.

It was definitely a magical night, full of surprises, that none of the attendees will never forget.