On September 13th, it took place the twelfth edition of the event “Milano Licencing Day”, as always, the perfect opportunity to do networking in the licensing market.
Since 2001, Milano Licencing Day brings together more than 12.000 professionals in Italy and around the world. In addition, this year has had an increase of 10% in the participants.
The day before in order to promote the co-working, we organized a private cocktail where 12 licensees and two representatives of the Italian channel Dea Kids were invited. It was the perfect opportunity to more intimately present and talk about Kally’s Mashup series.
In the Milano Licencing Day we had a space entirely dedicated to this property that was of great interest to many of the participants. Additionally, we were present with two banners of the series on the printed map of the stands that was given to all licensees and visitors.