Brands & Rights 360 is a Spanish marketing platform specialized in the integrated management of brands and multimedia content (animation and real image) in all its business areas (TV, VOD platforms, licensing and merchandising, etc.). B&R360 works mainly in Europe and America and currently has a portfolio of 20 properties focused on children, youth and/or family audiences.
Experienced structure and solid track record.
360º integrated management.
International, multimedia and medium-term vision.
STRATEGY AND PHILOSOPHY
- To be a local extension of the producers
- We manage unlimited compatible properties, following a customized strategic plan.
- As the main component of the strategic exploitation of any property/brand, we count on key companies in the sector (TV, VOD platforms, publishing, toy manufacturers… as the case may be) as project partners from day one.
- We always choose the best local strategic partner to maximize revenue streams (continuous and coordinated involvement in the project through medium-term agreements).
- Develop the property/brand over a 5 to 7 year plan, minimum.
Our goal is to maximize…
- The exposure / notoriety of your brand, with the aim of …
- Increase your value and sales, …
- Increase the longevity of the brand, …
- While generating strong revenue streams from L&M
For the owner/production company:
Have a single contact in the region who manages all rights, is involved in and oversees the exploitation plan for the property and easily obtains information on revenues generated.
For local licensees/partners
Have a single source of information, resources and procedures. Be part of a coordinated strategy supported by key licensees/partners.
For our TV/VOD partners
- Triple return on investment.
- Properties with international trajectory.
- Advertising investment linked to the brand
- Reparto de beneficios de L&M
For the property / brand:
- Maximize exposure/ownership, brand visibility and build brand awareness.
- More revenue streams.
- Stretch the life of the brand to the fullest.
- Structure with experience and knowledge in the sector, as well as a solid base in each territory (local + multi-territorial strategy).
- International, multimedia and medium-term vision.
- 360º integrated management.
- Consolidated professional relationship with leading companies in each:
- Pay TV
- Free tv
- VOD Platforms
- Live show producers and promoters
- Record labels
- Manufacturers and distributors of merchandising and licensing
- Video games and application developers
- Toy manufacturers and distributors