ACAMAR FILMS PARTNERS WITH BRANDS AND RIGHTS 360 TO EXPAND BING’S ICONIC GLOBAL SUCCESS

ACAMAR FILMS PARTNERS WITH BRANDS AND RIGHTS 360 TO
EXPAND BING’S ICONIC GLOBAL SUCCESS

London, 18th June 2024 – Acamar Films partners with Brands and Rights 360 to represent
Emmy award-winning pre-school IP Bing across Latin America, MENA, EMEA and other
International markets. Brands & Rights 360 will advise Acamar Films on media strategy for
building on Bing’s success as a global evergreen hit, and will represent the media distribution
rights for Bing in key territories. They will also work closely with Acamar Films to appoint local
licensing partners across Latin America to manage licensing and publishing rights.
Bing has been supporting the healthy development of young children for 10 years. Each
seven-minute episode presents an authentic portrayal of the emotions, developmental stages,
and age-appropriate daily experiences of every pre-school child. Bing is already a truly iconic
success in the UK with over one billion requests on the BBC iPlayer, and in Italy is the number
one show in the younger pre-school category. It is also a linear hit across many countries
throughout Europe and in Australia.
Bing is also available internationally, over a 36-channel YouTube network, with over one million
hours of viewing each day. Acamar Films continues to expand the global reach of Bing with the
delivery of brand-new American English, Japanese, Mandarin, Arabic, Spanish, Brazilian
Portuguese and Hindi episodes.
“We are delighted to be working with Iñaki and the team at Brands and Rights 360. They are so
generous with their expertise, extensive knowledge and contacts; they have already helped us
to strengthen our distribution opportunities for Bing” said Mikael Shields, CEO Acamar Films,
and Producer of Bing.
“I believe that Bing is truly special. It gives our youngest audience members a way to
understand themselves and their world in a way that feels, timeless, universal, and remarkably
individual” said Ignacio (Iñaki) Orive, Brands and Rights 360`s President. “At Brands and
Rights 360, we genuinely have specialist knowledge of this young audience. We all believe that,
in partnership with the extraordinary team at Acamar Films, we already have the momentum to
strengthen Bing’s path to become a global evergreen hit. I love it!”
Brands and Rights 360 are responsible for the rights of Bing in LATAM and MENA and are
already working closely with the Acamar Films team on global strategy. To find out about rights
availability for Bing please contact Iñaki Orive (iom@br360.tv) in Madrid, or Eroulla Constantine
(eroulla@acamarfilms.com) in London.

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