“CAMPEONES, OLIVER Y BENJI” GROWS WITH THREE NEWS LICENCES WITH SD TOYS, GAMBEA COLLECTIVE AND ERIK EDITORES.

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Brands & Rights 360, a Spanish marketing platform specialized in the comprehensive management of brands and multimedia content, has recently signed three new agreements for the iconic Japanese series Campeones Oliver y Benji, which continues its journey in its licensing program: SD Toys, the Grup Erik Editores and Gambea, all of them for Spain and Portugal territories. 

SD TOYS has just launched cases, purses, notebooks, masks and puzzles and plans to launch in the coming months its legendary collectible figurines of players, as well as keychains and a board game, for children to enjoy with their family with a classic game. SD TOYS was the first European company to develop and manufacture collectible figures based on TV and film characters, until now an exclusively American and Japanese market.

On the other hand, GAMBEA, a Valencian company specialized in socks designed for soccer teams such as Athletic Bilbao, Real Sociedad, Mallorca or Valencia, among others, has decided to bet on Campeones to begin its journey in the world of licensing entertainment, with a collection of three-quarter socks, with the designs of the teams and the protagonists of the series.

Gambea is a young company, with a commitment to sustainability, through the use of materials such as organic cotton or bamboo, and solidarity, forming part of the Common Goal movement, for which 1% of its annual income goes to social projects that use football as a catalyst.

The most recent addition to the brand is Erik Group, which will make “Campeones” posters to decorate the rooms of the youngest and followers of the legendary series of all ages. Campeones begins to integrate its portfolio of brands, always evolving according to market trends, among which are licenses as diverse as Disney, Real Madrid, Pusheen, La Casa de Papel or The Beatles.

These three new licenses join those signed between 2019 and 2020 by B&R360, for t-shirts and sweatshirts from Zara and Pull&Bear, and the classic Cosplay t-shirts, which reproduce those used by the players in the series and have been in the market for more than a decade and the Planeta Editorial collectibles, in force in LATAM, thus reinforcing the licensing program of the Japanese series.

About Champions Oliver and Benji

“Champions, Oliver and Benji” is the world’s best-known Japanese football manga series, originally created by Yōichi Takahashi in 1981. The original Captain Tsubasa manga series was quickly adapted into an animated television series, produced by Tsuchida Production and distributed by Enoki Films; whose first season premiered in Japan on TV Tokyo in 1983. The animated series continued in the sequel, Captain Tsubasa: Road to 2002, in Japan on TV Tokyo between 2001 and 2002.



B&R360 is the exclusive agent of Enoki Films for all rights to this series in Spain and Portugal.

About Brands & Rights 360 (B&R360 www.br360.tv)

Brands & Rights 360 is a Spanish marketing platform specialized in the comprehensive management of brands and multimedia content (animation and real image) in all its business areas (TV, VOD platforms, licensing and merchandising, etc.). B&R360 works mainly in Europe and America and currently has a portfolio of more than 20 properties focused on children, youth and/or families.

Madrid, June 1, 2021

For more information:

Leire Barredo

lb@br360.tv

www.br360.tv

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