PBS INTERNATIONAL PARTNERS WITH BRANDS & RIGHTS 360 TO EXPAND GLOBAL PRESENCE IN KIDS’ MARKETS

 

PBS INTERNATIONAL PARTNERS WITH BRANDS & RIGHTS 360 TO EXPAND GLOBAL
PRESENCE IN KIDS’ MARKETS


(Boston, Massachusetts, USA): PBS International, the global distribution and co-production
arm of PBS Distribution, announce a strategic partnership with Madrid-based marketing
and commercial company Brands & Rights 360. In a unified effort, Brands & Rights 360
will collaborate with PBS International’s recently restructured children’s sales team,
which includes Andrea Burton, Jamie Shata, and Sabrina Hall Aguirre, to serve as sales
agent for PBS KIDS content.


As part of this partnership, Brands & Rights 360 will work with international broadcasters,
leveraging their extensive network and expertise in the industry to maximize the reach
and impact of PBS KIDS award-winning content which includes Arthur, Lyla in the Loop
and Elinor Wonders Why. With a shared dedication to delivering high-quality
programming, PBS International and Brands & Rights 360 are poised to introduce PBS
KIDS shows to broadcasters in new territories, ensuring more children and families
worldwide can enjoy enriched content.


«We are thrilled to welcome Brands & Rights 360 to our international sales team for PBS
KIDS content,» said Andrea Downing, President of PBS Distribution. «Their deep
understanding of the global kids’ market and proven track record of success make them
an ideal partner.” 


Brands & Rights 360 is known for its selective approach to partnerships, taking on a few,
carefully chosen, high-quality and diverse animation and live action titles and brands
with a strong potential in the international market. This aligns perfectly with PBS
International’s commitment to delivering content that not only entertains but also
educates and inspires young minds. 


“We are delighted to work with PBS International to distribute their high-quality and
award-winning children’s programming», said Ignacio (Iñaki) Orive, President of Brands
& Rights 360. «We look forward to bringing the wonderful PBS KIDS titles to many more
international linear channels and digital platforms to reach families worldwide.”
This partnership comes at a time of growing demand for premium children’s content
across global markets, with families increasingly seeking programming that combines
entertainment with educational value.

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