BRANDS & RIGHTS 360 EXPANDS THE INTERNATIONAL REACH OF YOUNG TOYS’ “TOBOT” INTO CAROUSEL AND ANI RUSSIA, K2 ITALY, MINIKA TURKEY, SIC PORTUGAL AND TALIT ISRAEL.
Brands & Rights 360 (B&R360), the Madrid based integrated brand management specialist has recently come to terms with Carousel and Ani Russia which will air (seasons one and two) in 4Q16 of Young Toys Korean’s Tobot (28+30 episodes x 30 minutes). The boys 4-7 years old action adventure Korean animation already airs on Gulli France where the toys are being distributed by Silverlit France and B&R360 is about to confirm the first roast of L&M licensees attached to the brand.
In addition to Gulli France and Carousel and Ani Russia, K2 Italy, Minika Turkey, SIC Portugal and Talit Israel will also premiere the series, backed by its toys within the next six months.
Tobot follows the adventures of twin boys Ryan and Kory. His disabled father creates guardian robots for his sons, Tobots, which can fight, run, fly and joke alongside the twins. With the help of friends and allies, they fight off Daedo villains as they protect their neighborhood with their Tobots.
B&R360 is confident that an established and loyal fan base in Asia as well as its proven track record in France will translate to a strong international build up in 2017.
B&R360 handles for Young Toys all rights for the series (Television, HV/VOD, L&M, Internet and Publishing) in France, Italy, Portugal, Russia, Turkey and Israel and is currently developing a tailor-made strategic L&M plan to follow up the premiere in the above mentioned territories.
Young Toys is one of the leading toy and animation companies in Korea founded in 1980 and other various original toys based on animations by the company include Biklonz and Secret Jouju, amongst others.