CRUSH aims to exploit the ambivalence of the English term “crush”. 

In the slang of the new generations it means “crush”, “falling in love”, but which literally, not surprisingly, means “to crush”, “to shatter”. The series, through the typical language of the kids & teen series, reflects on the profound changes caused in pre-adolescents by the first real emotional storm. 

It starts from the awareness that love is one of the most powerful rites of passage and that, through its storms, we grow.